Unit 1 AnⅠntroduction toⅠntercultural Communication
To know another's language and not his culture is a very way to make a fluent fool of one's self.
—— Winston Brembeck
Our mostbasic common link is that we all inhabit this planet.
—— John F. Kennedy
Unit Goals
· To understand the definition of intercultural communication
· To learn to describe the development of intercultural communication
· To comprehend the importance of intercultural communication
· To learn useful words and expressions about intercultural communication and improve language skills
Before You Read
1. Please find a Chinese equivalent for the English phrase“intercultural communication”. Tick the item that you think can be a candidate.
□ 跨文化交际
□ 跨文化传播
□ 跨文化交流
□ 跨文化沟通
□ 跨文化传理
□ 文化差异交流
2. You are invited to discover the scope of intercultural communication by yourself. Please label the following situations that you think are instances of intercultural communication.
3. Study the following Chinese poem by Su Shi and try to tell the messages you can find from an intercultural communication perspective.
题西林壁
横看成岭侧成峰，
远近高低各不同。
不识庐山真面目，
只缘身在此山中。
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